Independent DOOH verification
Wrap it once. Verify it to the glass.
Know your DOOH ad actually ran: on the right screen, in full, seen on the glass. Every play graded with one vTrust Score that buyer and seller both settle on.
- Networks
- Agencies & brands
- prDOOH platforms
MERIDIAN
M40
ALL‑ELECTRIC · 412 MILES
Book a test drive.
FROM £38,950
- granted patents
- 3UK ×2 · US ×1 · EP pending
- wrap, any network
- 1Passport rides inside the creative
- hardware for buyers
- 0Harvester only on fitted screens
- score on every play
- 0–100Same number for buyer and seller
Start here
Someone said the ad played. Nobody looked.
Every check in use today ends up asking the same machine that showed the ad. It keeps its own diary, the diary says yes, and nothing in the chain ever looks at the screen.
The screen was off
- Playback log
- status: played_in_full ✓
- The glass
- Dark panel. Nobody saw anything.
MERIDIAN
M40
ALL‑ELECTRIC · 412 MILES
Book a test drive.
FROM £38,950
The frame was frozen
- Playback log
- status: played_in_full ✓
- The glass
- One still image held for the whole slot.
SUNLARK
Summer
sale.
IN STORE NOW
The wrong creative ran
- Playback log
- status: played_in_full ✓
- The glass
- A different advertiser's spot on the glass.
In every one of these the log does not go quiet. It reports a successful play. That is the difference between evidence that is incomplete and evidence that is wrong, and it is only visible to something watching the screen rather than the software.
How it works
One wrapped file. Every level it can reach.
The creative goes through our wrap once. It does everything any wrap does, and one thing none of them can: it can be recognised from outside the ad, by something looking at the screen.
Vojo Passport™
A wrap that can be seen from outside.
Creative goes through Passport once. From inside the ad it reports back on any network, with nothing to fit, the way a wrap should. It also carries something a sensor can pick out on the glass and match to this exact play, which no other wrap does.
On its own it still only sees as far as the ad.
In the ad: delivered in full
Vojo Passport™↗Vojo Harvester™
So we can check it from the outside.
Harvester always ships with Passport, because the signal it looks for is the one Passport put there. Where one is fitted, it finds that signal in the light coming off the panel and confirms this play ran, independently of the ad and the player. Patented in the UK and the US.
Only on screens where a sensor is fitted. You choose which ones are worth it.
On the glass: seen and matched
Vojo Harvester™↗vTrust Score™
They work as one.
You do not pick a level or wire anything up twice. The file simply goes deeper where it can, and everything it found becomes a single number for that play.
On a screen with no sensor you still get a number, and it tells you that is what happened.
vTrust Score100Attest
vTrust Score™↗
Campaign · Meridian M40
Riverside Retail Park
SCR-204
0
vTrust Score™
- PassportIn the adDelivered to the booked screen and ran in full
- HarvesterOn the glassSeen on the panel and matched to this play
See it happen
All four reports say fine. Watch the score disagree.
The same ad on four screens. Every report comes back saying it played. One has no sensor, so nothing can confirm it. On the other two the glass flatly contradicts the report, and that is a different thing from simply not knowing.
No sensor on this screen
MERIDIAN
M40
ALL‑ELECTRIC · 412 MILES
Book a test drive.
FROM £38,950
Delivery
ClearedThe report is all there is.
Vojo
Passport says it ran and nothing contradicts that. With no sensor on the glass it stays unproven rather than wrong, so it scores what is actually there and stops short of MAX.
What that gets you
Charge more. Or pay less.
Both sides see the same number, so there is nothing left to argue about.
If you sell screens
Price what you can prove.
Screens you can prove are worth more than screens you can only describe. And you stop giving away free ads to cover a number you cannot back up.
If you buy them
Pay for what showed.
Blank screens. The wrong ad. Half an ad. You can see them now, so you stop paying for them.
If you clear the trade
Settle on something solid.
Pick a pass mark and settle against it, instead of haggling over who to believe.
Campaign roll-up
Meridian M40 · 4 sites
Every play scored, then rolled up to the campaign.
0
vTrust Score™
| Site | Score bar | Score | Outcome |
|---|---|---|---|
| Riverside Retail ParkSCR-204 | 100 | Attest | |
| Market SquareSCR-420 | 85 | Attest | |
| North SiteSCR-102 | 70 | Hold | |
| Hill Street StationSCR-312 | 45 | Fail |
What it costs
No big contract. Priced to your network.
The verification portal is free, for your whole team. After that it fits how you buy: a licence per Harvester, or pay as you go on what you verify. Sensors only on the screens you choose. Start with one screen.
Verification portal
Reports, vTrust Scores, your Harvester estate and the API, for your whole team.
Free
If you own the screens
A licence for each Harvester, only on the screens worth proving. Every Harvester ships with Passport.
Per Harvester
If you buy the media
Passport rides inside the creative, so there is nothing to fit. Pay for the plays you verify.
Pay as you go
Before you book
Straight answers. Up front.
The questions buyers and networks ask first. The rest are on the platform page.
Book a demo
Every play graded. Starting with yours.
Book a demo and we will walk you through a sample report, from the wrap to the score. The verification portal is free for your whole team.
Opening to selected partners first while prDOOH and network partnerships roll out. Partnerships: partners@vojo-media.com