Evidence
A sample Proof of Display report
What an advertiser receives: a vTrust Score on every play, the sources behind it, and the roll-up by screen and site, annotated section by section.
Updated 23 October 20263 min read
See exactly what your advertisers get.
An illustrative report built on sample data: every play given a vTrust Score from the Vojo Harvester and Vojo Passport, rolled up by screen and site.
vTrust Score report
Harvester · Passport
1,284
Plays scored
99
Avg vTrust Score
98.0%
Screen-confirmed
MAX = confirmed on the screen by a Harvester
Illustrative sample data
What's inside a Proof-of-Display report
A Proof-of-Display report is the evidence an advertiser or agency receives for a DOOH campaign. Below is what each section shows, using the same illustrative sample data as the report preview and the PDF. No real campaign or network is shown, but every score was produced by Vojo's production scoring rules. The Vojo Harvester, a sensor that watches the screen itself, is the glass layer of a vTrust Score; plays on screens without one are still scored from Vojo Passport™, which measures from inside the creative. No credit is taken from the network's own playback logs.
- 1
Campaign summary
Every report opens by anchoring the evidence to a campaign, a network and a time window: in the sample, Meridian's M40 test-drive campaign on 7 screens at 4 sites, 1–14 Jun 2026. Four numbers roll it up for a buyer skimming on their phone: plays scored, average vTrust Score, the share of plays in the top band, and how many screens have a Harvester fitted.
- 2
A vTrust Score on every play
Each play is scored 0–100 from the evidence actually present on it: the Vojo Harvester watching the screen and Vojo Passport reporting from inside the creative. Only a Harvester match can put a play in the MAX band. On the sample's Forecourt screen, 98% of 1,284 plays were confirmed on the screen and the average score is 99.
- 3
Screens, sites and exceptions
Scores roll up by screen and site, showing which sources each screen has. The sample also shows what the score is for: one screen kept reporting plays for two days that its Harvester never saw, so those plays drop out of the MAX band. A playback log alone would have called them delivered.
- 4
Play log and your threshold
Underneath sits the play log: each play's time, the sources present and its score. Vojo scores; you set the bar. The report shows how many plays clear each band, so a buyer can accept only screen-confirmed plays or include strong software evidence too.
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